Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and... Celý popis
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Popis
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as cultu Strategic Management for Hospitality and Tourism - Fevzi Okumus od authora Fevzi Okumus a nakladatelství za skvělé ceny na e-shopu Martinus.cz
Parametry
| Žánr | beletrie |
| Rok vydání | 2010 |
| Autor | Fevzi Okumus |
| Počet stran | 333 |
| Výrobce | Taylor & Francis Ltd |
| Jazyk | anglické |
